Web3 Experts Discuss How Blockchain Technology Provides Business Services for Enterprises

Recently, we conducted an in-depth interview with a senior expert in the Blockchain technology field, discussing how Blockchain technology can provide business services for enterprises and why certain Blockchains are particularly suited for these use cases.

The following are the main points of this interview:

Personal Background and Experience in the Web3 Field

The interviewed expert currently leads the commercial product team of a certain Blockchain company. She stated that commerce encompasses all aspects, involving various business fields such as gaming, retail, loyalty, travel, and ticketing.

This expert has been exploring the Blockchain field for six years. She initially entered this field because she wanted to work in an interesting, complex, and challenging technological area, hoping to solve problems that have not yet been addressed. Through a friend’s introduction, she gradually learned about and fell in love with Blockchain technology.

She emphasized the advantages of Blockchain in addressing asset ownership and digital agency. In traditional Web2, users' data and online behavior often belong to the companies they interact with. Blockchain has disrupted all of this, allowing users' transactions, assets, and outcomes to truly belong to the users themselves.

In addition, she has shown a strong interest in the application of blockchain technology in privacy protection, particularly in zero-knowledge proof technology. She believes that blockchain should not be viewed as an independent entity, but rather as an infrastructure that can improve the internet as a whole.

Guide Enterprises to Innovate Blockchain Solutions

When discussing how to guide well-established enterprises in the Web2 field to think innovatively about blockchain solutions, experts approached it from a business perspective and mentioned the concept of the sales funnel. She pointed out that whether it is a movie theater or a footwear retailer, they are all trying to attract as many people as possible to the top of the funnel so that through natural attrition, more people ultimately reach the bottom of the funnel and complete the conversion.

Experts particularly emphasized the challenges faced by small businesses in acquiring customers, such as how to tell their brand story, how to find target customers, and how to adjust sales strategies. She pointed out that these challenges have become even more daunting in the current internet environment, one of the main reasons being privacy issues.

With the introduction of privacy protection regulations, the data quality required for companies to build customer channels has declined. This has given some large tech companies the opportunity to monopolize the advertising market, as they have the rights to collect this data. Experts believe that blockchain technology, especially in combination with zero-knowledge proofs, can contribute to this data ecosystem by providing information about user behavior without infringing on privacy.

Blockchain as an important component of the technology stack

Experts firmly believe that certain blockchains will become an indispensable part of the technology stack. Just as cloud computing has become the standard for enterprise infrastructure, she predicts that in the future, businesses will naturally incorporate blockchain technology. Certain functionalities can only be achieved or secured through blockchain, so attempting to accomplish these tasks in other ways would be unwise.

The Integration of Web2 and Web3

Experts point out that the difference between Web2 and Web3 is mainly used to describe the differences between Blockchain technology and standard internet technology. She predicts that in the future, this distinction will become less important, as the ultimate goal is to improve the internet experience for everyone, rather than creating an entirely new internet.

End Users and Decentralized Technology

Regarding the role of end users in understanding decentralized technology and the value of blockchain, experts believe there will be different types of users. Some will delve into the technical details, while others may only care about specific application effects, such as better loyalty programs or a more secure online experience. She predicts that over time, even those users who are less concerned about the technical details will expect privacy protection to become the default option.

Outlook on the Future of Blockchain Technology

Experts are very excited about the future of certain Blockchain technologies, especially innovations related to login functionalities. She believes that this technology will allow users to access the Blockchain using common login methods (such as email), while eliminating the need to remember complex keys or worry about losing private keys. She believes this is an important step forward, with the potential to bring billions of users into the Blockchain world.

As more and more people adopt this technology, we will see the emergence of more innovative use cases. Experts are looking forward to this technology becoming a reality and providing a convenient way for non-Blockchain enterprises to leverage this capability.