GuildFi Founder Jarindr Talks Zentry: Creating Games within Games

Jarindr is the founder of Guildfi, and the project has recently upgraded to Zentry. He has been working in the crypto space for about 10 years, mainly focusing on technical aspects such as L2, NFTs, and gaming. More than two years ago, he started to concentrate on the web3 gaming sector that he loves, starting from gaming guilds and successfully raising $140 million.

When it comes to the significance of blockchain games, Jarindr believes that the biggest change brought by blockchain is the enhancement of transparency, which will greatly improve the user gaming experience. Regarding how to attract web2 users, he thinks this is a good starting point, rather than promoting some hollow theories.

The product design of Zentry is aimed at reaching the level of web2.5, attracting traditional game users while not losing web3 users. However, this original intention may lead to some strange scene designs. Zentry's products are quite diverse, targeting different user groups. For example, Radiant is mainly aimed at web2 users, creating a seamless experience; while Nexus focuses on web3 users.

Jarindr stated that Zentry's vision is to create a world-class "game within a game" ( Game of Games ), which means building a Play Economy layer above many games. In the Zentry ecosystem, the concept of games is not limited to traditional notions of gaming; daily activities such as working out or buying coffee can also become games. However, unlike Play2Earn, Zentry does not prioritize rewards as the main goal, but instead focuses on the immersive experience of the IP itself.

Zentry aims to directly address the two major challenges in the gaming industry: distribution and monetization. They no longer rely on rewards to incentivize users to play games, but rather hope to allow users to do as much of what they love as possible. By providing an additional layer of experience, Zentry may help game publishers improve user retention or increase the purchase volume of game products.

Regarding the technical architecture, Zentry is currently deployed on the Ethereum chain, but may expand to multiple chains in the future. Every quarter, they release new products and experiences, and publish some teaser short films.

Several main products of Zentry include:

1. Radiant: Yuan Game Product, allows users to earn additional rewards by playing games.
2. Nexus: A social portal product aimed at web3 users that gamifies social interactions.
3. Zigma: A product aimed at NFT collectors.
4. Azul: A product with AI attributes.

The ZENT token plays an important role in the Zentry ecosystem. The team plans to share a portion of the profits with token holders in various ways, and the higher the contribution and immersion of users or investors in Zentry, the higher the rewards they will receive. ZENT will also serve as the universal token for all Zentry products, and more empowering features will be launched in the future.

Overall, Zentry aims to create an interconnected Play Economy world where each participant has their own role, work, and passion, providing a highly immersive experience.